SankritLet’s talk
← All case studies
Transak

January–December 2024Organic SEO & content

Organic Search Growth

TL;DR

I helped Transak’s lean marketing team scale organic content through keyword research, competitor mapping and article production.

Monthly blog search impressions
4.6×
Monthly organic blog sessions
+134%
Domain-wide ranking keyword coverage
3.7×

December versus January 2024 · Google Search Console, GA4 & Semrush

Problem

A strong product. A lean marketing team. Content needed to scale.

Transak had built a strong on/off-ramp product. The team needed help growing its visibility and credibility through useful content, while preserving budget for product development and improvement.

The brief was to answer real questions, reach more people through search, and position Transak as an authoritative, trusted name in the space.

The business priority

Build organic discovery while keeping more budget focused on the product.

Process

Connect what people search for with content Transak could credibly own.

Research demand

I researched relevant keywords and the questions behind them, giving the content plan a starting point in actual search demand.

Map competitors

I reviewed competitor coverage to identify topics, gaps and useful angles for Transak’s articles.

Produce & measure

I turned the research into content and tracked keyword coverage, search impressions, clicks and organic sessions over time.

Execution

Useful explanations, comparisons and practical guides gave readers different reasons to find Transak.

Results

More search visibility, broader keyword coverage and more organic visits by the end of the year.

Blog search impressions

Google Search Console · Blog

4.6×December vs January

January 2024 = 1× Scale: 0–6×

Blog search impressions, January to December 2024 January equals 1. Scale: zero to 6 times January. Jan: 1.00 times January; Feb: 1.24 times January; Mar: 2.71 times January; Apr: 2.46 times January; May: 2.25 times January; Jun: 2.50 times January; Jul: 3.38 times January; Aug: 3.92 times January; Sep: 3.93 times January; Oct: 4.50 times January; Nov: 5.96 times January; Dec: 4.62 times January. Full values are in the relative data table below.

All twelve months shown. The vertical scale varies by metric.

Visibility expanded across the year.

Blog search appearances peaked in November and ended December at 4.6× January levels.

Organic blog sessions

GA4 · Blog

+134%December vs January

January 2024 = 1× Scale: 0–3×

Organic blog sessions, January to December 2024 January equals 1. Scale: zero to 3 times January. Jan: 1.00 times January; Feb: 1.35 times January; Mar: 1.85 times January; Apr: 1.75 times January; May: 1.86 times January; Jun: 1.53 times January; Jul: 1.73 times January; Aug: 1.35 times January; Sep: 1.25 times January; Oct: 1.35 times January; Nov: 2.29 times January; Dec: 2.34 times January. Full values are in the relative data table below.

All twelve months shown. The vertical scale varies by metric.

More than twice the organic visits by December.

Sessions ended at 2.34× January levels (+134%).

Ranking keyword coverage

Semrush · Whole domain

3.7×December vs January

January 2024 = 1× Scale: 0–5×

Ranking keyword coverage, January to December 2024 January equals 1. Scale: zero to 5 times January. Jan: 1.00 times January; Feb: 1.18 times January; Mar: 1.74 times January; Apr: 1.99 times January; May: 2.32 times January; Jun: 2.98 times January; Jul: 3.15 times January; Aug: 3.22 times January; Sep: 3.75 times January; Oct: 3.85 times January; Nov: 4.02 times January; Dec: 3.70 times January. Full values are in the relative data table below.

All twelve months shown. The vertical scale varies by metric.

Broader keyword coverage across the domain.

Ranking keyword coverage ended December at 3.7× January levels, after peaking in November.

+65%

Monthly blog search clicks

December versus January 2024. Increased visibility also translated into more visits from Google Search.

~41%

Of annual search impressions came from the blog

Share across January–December 2024. The blog made a substantial contribution to the site’s search visibility.

A content asset the business could keep using

Transak gained a library of educational content alongside the product. It gave the lean team a repeatable way to build visibility and credibility through organic discovery, with no advertising cost attached to each organic click.

Evidence

Based on Transak’s 2024 monthly reporting, compiled from Google Search Console, GA4 and Semrush.

View the relative monthly data
January–December 2024 · January = 1× for each metric
MonthBlog
impressions		Organic blog
sessions		Ranking
keywords
Jan1.00×1.00×1.00×
Feb1.24×1.35×1.18×
Mar2.71×1.85×1.74×
Apr2.46×1.75×1.99×
May2.25×1.86×2.32×
Jun2.50×1.53×2.98×
Jul3.38×1.73×3.15×
Aug3.92×1.35×3.22×
Sep3.93×1.25×3.75×
Oct4.50×1.35×3.85×
Nov5.96×2.29×4.02×
Dec4.62×2.34×3.70×
How the results are calculated

Growth compares December with January 2024. Each chart divides a month’s value by its January baseline. Headline percentages and multiples are calculated before rounding; the charts retain all twelve monthly observations. Every vertical axis starts at zero, with a labelled range suited to the metric. Compare the values rather than the line angles across views.

Blog impressions and clicks come from Search Console. Organic blog sessions come from GA4. These measure different events and can follow different trends. Google explains how to interpret the two sources. Keyword coverage is Semrush’s domain-wide count of ranking keywords, not competitive share of voice.

The annual blog impression share is calculated from the sum of the twelve monthly blog values divided by the corresponding sitewide sum. It describes visibility, not the share of traffic or customers.

These are reported changes during the engagement, alongside the wider team’s work and market conditions. They do not isolate the effect of an individual article or establish revenue impact. The linked articles are examples from the 2024 work and may have been updated since publication.

MORE WORK WITH TRANSAK

Content Refresh

WORK WITH ME

A lean team.
A bigger content ambition.

Bring me in to connect keyword research, content strategy and hands-on writing.

Discuss your content strategy
Sankrit speaking at a Web3 event