← All case studiesKITECRYPTO & FINTECH
Build the foundation.
Then build discovery.
Two connected chapters of my work with Kite, from getting the marketing ready for launch to creating useful reasons for customers to find it.
- Client
- Kite · Crypto & fintech
- Scope
- GTM readiness, SEO & AEO
GTM READINESS
From showcase site
to launch-ready marketing.
Founder discovery and a sharper ICP, translated into a content strategy, scalable publishing and the workflows to run it.
Explore the GTM case study40marketsClient rollout of the country template I developed.
SEO & AEO STRATEGY
Be useful.
Get discovered.
Content shaped by search intent, localized destinations and an interactive glossary built for real understanding.
Explore the SEO & AEO case study+68.2%Google Search clicksJuly to August 2026.
Observed sitewide growth.