Country pages
A reusable template for local payment options, eligibility and product information. Kite’s team extended it across 40 markets.
Kite: GTM Readiness
TL;DR
I joined Kite three months before its planned launch to turn its showcase website into a marketing asset the team could scale.
- Strategy: Refined the ideal customer profile and built the content plan with the founder and team.
- Execution: Built reusable page templates, audience-specific landing pages and useful tools, backed by agent-assisted workflows and measurement.
- Outcome: Kite’s team adopted the country template across 40 markets. The wider work included use-case pages, a travel planner, comparisons, conversion tools and money-transfer pages.
Problem
Kite had an ambitious product roadmap and an app built to serve customers. Its website was still primarily a showcase.
To support acquisition, the team needed three things:
- A clearer audience: a focused ideal customer profile and a marketing approach aligned with the roadmap.
- A scalable website: a publishing setup that could support market pages, articles and useful tools.
- A way to keep improving: repeatable workflows and reliable measurement.
Evaluation
I worked with the founder and team to connect their growth priorities with what the website and content needed to do.
Audience & content
I worked with the founder and team on the roadmap, growth goals and prospective customers. Those discussions helped sharpen the ideal customer profile and shape the content strategy.
Website & publishing
I reviewed the site architecture, technical SEO and publishing setup against Kite’s plans for new markets and more content.
Competitor research
I studied public competitor content and customer questions to identify gaps. The findings became an execution plan and research workflows the team could reuse.
Execution
I recommended Vercel and Sanity, then worked with the team on structured publishing, reusable templates and agent-assisted implementation.
CONTENT & CONTROL
Sanity CMS
Structured content and reusable fields
BUILD & DELIVERY
Vercel + agents
Templates and programmatic page generation
CUSTOMER EXPERIENCE
Useful destinations
Market pages, articles and interactive tools
One system, several ways to reach customers
Use-case pages
Dedicated experiences for travellers, digital nomads and freelancers, each built around their needs, questions and next step.
Travel planner
Expanded the team’s planner with seasonal travel guidance for nine countries, trip-style links and a consistent Kite experience.
Comparison pages
A shared template for eight competitor comparisons, with sourced product information and calculators where the data supported them.
Conversion tools
Three interactive converters for currency and crypto pairs, with searchable currencies and reusable layouts for related searches.
Money-transfer pages
A system that created 780 route pages, such as “Send money from Singapore to the Philippines,” using country and payment information.
I designed reusable content models and built working examples across these experiences. Kite’s team handled production adoption and extension.
Explore a Kite country pageSet up measurement and team workflows
I set up and corrected GA4, Google Search Console, Google Tag Manager and Microsoft Clarity, then connected content planning with performance in a marketing intelligence dashboard.
Research and publishing workflows were documented so the team could continue using them internally.
Results
A reusable publishing system, more ways for customers to discover Kite and a clear handover for the team.
- 40markets in the rollout
- Kite’s team extended my country template across 40 markets.
- 3audience-specific pages
- Dedicated experiences for travellers, digital nomads and freelancers.
- 9countries in the travel planner
- Seasonal visitor guidance added to the team’s original tool.
- 8competitor comparisons
- A shared template with sourced product details and relevant calculators.
- 3interactive conversion tools
- Currency-to-currency, currency-to-crypto and crypto-to-crypto.
- 780money-transfer pages created
- Reusable pages for specific country-to-country transfer routes.
Ready for the team
Content direction, reusable templates, agent-assisted workflows and measurement, documented for Kite’s team to keep building.
These figures describe delivery. See the SEO & AEO case study for search performance.
Delivery notes & evidence
Project records cover the architecture audit, infrastructure recommendation, template builds, dashboard and handover. The dated implementation record documents the client’s expansion to 40 country pages by 1 September 2026. Saved builds also document the traveller, digital-nomad and freelancer pages, eight comparisons, three conversion tools and 780 country-to-country money-transfer pages. The travel planner began as a team-built tool; I expanded its visitor guidance, connected it to the traveller experience and aligned it with Kite’s brand. These development builds do not establish that every experience was adopted on the production site.
The money-transfer hub and an example route page were live when checked on 11 October 2026. That example page was set to stay out of Google Search. The 780 figure counts pages created; we have not verified that all 780 appear in Google Search. Kite’s team shared responsibility for putting the work on the live website.
“Three months before planned launch” describes when I joined; it is not a claim that every delivery or search result preceded launch. No cost saving or historical PageSpeed uplift is claimed.
View the money-transfer pagesTHE OTHER SIDE OF THE WORK
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SankritSEO & AI Search Specialist